About BitPet

A Norwegian Game Development Firm



BitPet® started as the idea xPet by Alf Inge Wang, co-founder of Kahoot!, and professor of game technology at the Norwegian University of Science and Technology (NTNU). The idea for the game is based on research in co-located social engagement using game technology, and how video games can motivate physical activity. The concept went through a feasibility study at NTNU's School of Entrepreneurship, where Mathias Grønstad studied. He commenced prototyping in December 2019, and BitPet AS was founded in September 2020. Since then, we are grateful to have received grants from; NTNU Discovery, Innovation Norway, and the Research Council of Norway. BitPet also placed 2nd out of 110 entries in the MyGalileoSolution contest hosted by the European GNSS Agency. BitPet® is currently a registered trademark in the EU, UK, and Norway.


BitPet is more than just a game. We are determined to establish a new generation of exergames with a global appeal, making physical activity fun and social for everyone.


Our purpose is to improve people’s physical and mental well-being in a fun and social way.


Core Values


Great achievements always start with great ambition, and so we strive to have a large and positive impact on society.


We value outstanding performance and excellence in our pursuit of creating remarkable products.



We believe that remarkable products stem from great talent working in collaboration.

We are intellectually curious and continually search for new knowledge in our pursuit of creating innovative products to better the world.

Sponsors and partners

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